Profiting from a Haitian Prophet!
The Route to Medan Belize could have been the Road to Thatta in Pakistan. Even down to the brightly coloured buses and Taxis. Mothers and children, heavy loads of washing, water atop their heads, rubbish and broken rocks everywhere, people trading on every inch of footpath and free road space and Coca Cola pushing their sugary brands of soft drinks to a new generation. It was amazing, beautiful and sad all at the same time. After 100 yards of travelling down a bumpy rubble strewn road David stopped the land cruiser. We had 3 miles of wet rocky descent ahead of us. He pushed hard to engage low-gear and then we were off again.
The journey was akin to the controlled crashing of a rollercoaster combined with off road rallycross. Secretly David loved it and what man wouldn’t!
Shaken and most definitely stirred we drove slowly into the village of Medan Belize, a small fishing village 1 ½ hours east of Port-au-Prince, on the banks of lake Saumatre, a salt water lake on the border with the Dominican Republic.
We were in Haiti and in this village in particular to see the very first LIFESAVER project set up buy the Aid organisation Operation Blessing (www.ob.org). Remarkably this village had LIFESAVER jerrycans before the Earthquake hit on 12 January 2010. The villagers were to take part in a pilot project, coordinated through our US distributor Lifesaver USA (www.lifesaverusa.com), to test and weigh up the benefits and advantages of the jerrycans over what they currently had. Little did we know then that just over 2 months into the project disaster would befall their country.
David Darg from Operation Blessing introduced us to Prophet. Prophet lived 50 yards from the banks of the lake. He used to live further down the hill but since the quake he has had to move twice as the level of the lake continues to rise. Prophet is currently building a new house but until the roof goes on he must live with his son next door.
Prophet is lovely man with a halo of children dancing around him everywhere we went. I wanted to see LIFESAVER in everyday use and asked Prophet to show us into his home. And there was his LIFESAVER jerrycan. A bit dirty with a splattering of red paint on the handle and up the sides. What was I expecting, a scene from, Homes & Gardens?! We don’t worship our drinking water tap, we just use it. So did Prophet.
Prophet explained that every morning after washing their teeth for 15 minutes (My children, please take note) the whole family would come back to the house and get their morning drink of water. Almost from day 1 of receiving their LIFESAVER jerrycans from Operation Blessing this has been their routine. ‘And what water do you use for cooking’ I ask. ‘The rain water’ says Prophet.
I didn’t understand why they wouldn’t put all their water through the jerrycan. ‘Only drinking water from here’ says Prophet, ‘so my children don’t get sick.’The Villagers' water comes from 2 sources. The first is rainwater, collected off the tin roofs of their huts. That is the easy way. When the rains hold off they have to make the arduous, blister inducing slog 3 miles up that steep rocky road every day just to reach the main road. They then have a further ½ mile to the nearest well. Oh yes and then they have to come back with 50 kilos of water pulling at their arm sockets. It still took us 30 minutes in our 4x4! If I had to do this every day I am sure I would only use it for drinking water as well.
Prophet fully understands the value of water. He has a lifetime of memories of his children being sick through drinking it. So when he acquires something that stops this cycle of sickness in its tracks he is going to cherish it and use it only where it is needed. Prophet knows that boiling water kills bugs and therefore using sterile water for cooking is not necessary. He and his family don’t use sterile water to wash in, they have the lake. When drinking water is scarce you naturally conserve it.
We asked Prophet jokingly if we were to take the LIFESAVER jerrycans away from his village what would he do. ‘No you can’t’ he replied not getting the joke but smiling politely anyway. Trying another tack I ask Prophet ‘how much is a jerrycan worth to you’. ‘There is no price, it is priceless’ he says. ‘OK’ I say ‘ but if I was to offer you $1000 or $5000 could I buy it from you’. ‘No no’ he says looking even more confused, and now a bit angry ‘it’s not for sale’.
Prophet did not get this western value system when it came to water. Now I would think that offering a man $5000 dollars; which in Haiti is the equivalent to over 9 years earnings would be worth biting an arm off for, but not Prophet.
That is when I saw that Prophet was the one who truly understood the value of water. Water is, monetarily priceless. How do you quantify the monetary value of your family and your children. If your children had previously been constantly sick and facing death but now were happy and well, what would you do? Would you give it up? Would you sell it?......................................No!
And this is Prophet’s point. There is no monetary value to water, it is as he says price less, without price.
As an inventor, manufacturer and businessman I need to ‘paradigm shift’. Prophet is right, clean water is priceless. But in my world there is a price for cleaning it and a profit required to do it. So my challenge is to get the $ value of clean water so low that it hardly registers on the monetary scale of the average Haitian earning less than $2 per day. Oh and still make a profit from Prophet!






































